Heineken® Flagship Store

As part of the Heineken Experience, the Heineken Flagship Store is located in the stunning former Heineken brewery in Amsterdam. The store is easily accessible, also without a ticket, and houses hundreds of Heineken branded products in a state-of-the-art store design.

The three themed store spaces are home to an assortment of surprising bar materials, heritage items and trendy textiles.

It is the only official Heineken Store in the whole world, and it is now possible to buy a selection of exclusive products online.

The Heineken Experience is a brand-experience in the heart of Amsterdam, located in the former Heineken brewery. The brewery was built back in 1867 and was used to brew beer for over a hundred years. In 1988, as demand grew, the entire production moved to the brewery in Zoeterwoude, the Netherlands. This historic building was then transformed into a visitor centre, and eventually, in 2001, into the Heineken Experience.

Today, the Heineken Experience welcomes a million visitors per year from all corners of the world. Once inside, guests can immerse themselves in the (family) history, the heritage, the ingredients, the brewing process, and much more. Whether you opt for a self-guided tour or a VIP tour with a private guide, you will learn all about how a small family-owned brewery turned into one of the biggest beer brands in the world.

Curious? Book your tour now and come visit the Heineken Experience. Open every day from 10.30 till 19.30, and on Friday and Saturday till 21.00. For more information, visit www.heinekenexperience.com.