Beerwulf Cookie Policy

What this Policy covers

This Cookie Policy sets out:

what a cookie is (paragraph 2);
an overview of the cookies we use (paragraph 3);
information about how cookie data is shared within the HEINEKEN group (paragraph 4);
what you can do if you do not agree to the cookie use (paragraph 5); and
a detailed table setting out all of the cookies that we use (paragraph 6).

This Cookie Policy applies to our website dedicated to BEERWULF for consumers in the UK, available at https://www.beerwulf.com (the "Website").

By using cookies or similar techniques, Beerwulf B.V. located at Stadhouderskade 80, 1073 AT, Amsterdam, The Netherlands, (‘Beerwulf’ or ‘we’ or ‘us) aims to give you a better online experience. Beerwulf is the controller of the Personal Data collected and processed.

We feel it is important that you read this Cookie Policy carefully, so that you know what cookies our Website uses and for what purposes.

What is a cookie?

Cookies are small text files containing small amounts of information which are downloaded and may be stored on your user device e.g. your computer (or other internet enabled devices, such as a smartphone or tablet). We may use similar techniques, such as pixels, GIFs, web beacons and device fingerprints etc. For the sake of consistency, all these techniques combined will be hereafter referred to as ‘cookies’.

This Cookie Policy provides you with information about the cookies we use and why. Our Privacy Policy sets out full details of the personal data we collect and how we may use your personal information.

Cookies used on the Website

We use functional cookies to operate the Website (these are set by default). We’d also like to set optional analytical and performance cookies and advertising cookies. By clicking ‘Yes’ on the cookie banner, you give your consent to Beerwulf to place and/or read cookies.. Beerwulf uses several different types of cookies. Some of these are session cookies which are temporary and allow us to link your actions during a browser session. Session cookies are erased when you close the browser. Other cookies are persistent cookies which remain on your device for the period of time specified in the cookie. The Website uses cookies for the following purposes:

Functional COOKIES
Required cookies are essential and help you navigate the Website. They enhance the user friendliness of the Website for visitors. These cookies make sure that you only have to pass the age-gate once and that your basket is saved during all the steps of your checkout process. These cookies also help to support website security and basic functionality.
Analytical and Performance COOKIES
Performance cookies help us to understand the behaviour of our visitors and the usage of the Website in an aggregated manner. For instance, we can use these cookies to gain insight into how our visitors use our Website. This means we can find out what works and what doesn’t, it allows us to continuously improve the Website, and measure how effective our advertising and communication is.

We use Google Analytics to obtain an overall view of visitor habits and visitor volumes, and to help improve the overall experience on our website. You may refuse the use of cookies by selecting the appropriate settings on your browser as described above. Furthermore you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under https://tools.google.com/dlpage/gaoptout?hl=en-GB#. You may disable the use of Google Analytics by using the link disable Google Analytics. This link creates an opt-out cookie which prevents the further processing of your data. For more information about Google Analytics cookies, please see Google's help pages and Privacy policy:

Google's Privacy Policy

Google Analytics Help pages.

Advertising COOKIES
Advertising cookies will remember your product and page preferences and in general that you visited the Website. We strive to provide you with advertisements relevant to you and your interests on other online platforms, where available on the basis of your visits and browsing behaviour on our Website and other third party websites. Based on these interests, we develop a segmented profile and then adapt the content and the advertisements on our website for various groups of customers. Third parties that set cookies via our website may also try to find out what your interests are in this way, and this information may also be used to present you with content or advertisements that appear more likely to be of interest to you on other, non-Beerwulf websites. In this case, the information about your current website visit may be combined with information from previous visits to websites other than ours. These advertising cookies are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of advertisements.

Even if no advertising cookies are used, please note that you will be provided with advertisements on our site; however, these advertisements will not be tailored to your interests. These advertisements can, for instance, be modified according to the content of the website. You can compare this type of content-related Internet advertisements with advertising on television. If, say, you are watching a cookery programme on TV, you will often see an advertisement about cooking products during the advert breaks while this programme is on.

Third party social networks (e.g. Facebook, YouTube, Twitter, LinkedIn) may also place cookies. This enables you to share content of the Website on social networks. These third parties may use cookies for their own purposes. We have no influence over how these social media networks make use of your data. For more information regarding the cookies set by the social media networks please refer to their own privacy and cookie policies.

We use Salesforce Interaction Studio as a real-time interaction management and personalization platform to manage your interactions with our websites and communication channels (e.g. email). The tool collects data to improve user experience and offer more relevant content and marketing communications based on which of our online services you use and how, when, how often and where you use them. For more information on Salesforece and how they process your personal data, please visit any of the links below:

Sharing of Cookie Data within HEINEKEN

Beerwulf is part of the HEINEKEN Group (including its affiliates and subsidiaries: ‘HEINEKEN’). As member of a global business, we share information we have acquired via cookies (‘Cookie Data’) with HEINEKEN for aggregated analytical and operational purposes, retargeting, the creation of consumer audiences or look-a-like audiences (where permitted by local law) and enrichment of existing customer profiles. We will only share Cookie Data if we are allowed to do so by law. We will ask for prior consent before sharing Cookie Data.

We may also receive Cookie Data from HEINEKEN for aggregated analytical and operational purposes, retargeting, the creation of consumer audiences or look-a-like audiences (where permitted by local law) and enrichment of existing customer profiles. We only receive and use this Cookie Data if we are allowed to do so by law, and we will ensure prior consent is obtained before using the Cookie Data.

Control your cookie settings

Beerwulf offers you the possibility to consent to our use of cookies or to set your preferences regarding certain categories of cookies by clicking ‘Cookie settings’ in the banner. You can change your preferences at any time by clicking on the hyperlink that is available on our website which also enables you to withdraw the consent you have previously given to us. This hyperlink will include a list of all analytical and advertising cookies.

Please be aware that Beerwulf currently does not make use of a technical solution that would enable us to respond to your browser's 'Do Not Track' signals.

Besides using the ‘Cookie Settings/Set Preferences’ hyperlink on our website, you can manage your cookie settings in your browser settings at any time. Please be aware that your browser settings may not offer you the same ease of use as the Cookie Settings/Set Preferences on our website. If you simply disable all cookies in your browser settings, you may find that certain sections or features of our website will not work, because your browser may prevent us from setting functionally required cookies. Therefore, it is recommended to use the Cookie Settings on our website instead of disabling all cookies via your web browser.To block Google Analytics cookies specifically, you can install the “Google Analytics Opt-out Browser Add-on” provided by Google.

Cookie use

Here is a full list of the cookies used.

Concluding Remarks

We will keep this Cookie Policy under review and make updates from time to time. Any changes to this Cookie Policy will be posted on our Website page and to the extent reasonably possible, will be communicated to you. You can consult this web page for the latest version.

If you have any further questions and/or comments, please contact service@beerwulf.com.

The most recent version of this cookie policy is of April 2022.