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HEINZ Heineken collaboration football jersey
Limited Edition Drop

The Match We've All Been Waiting For

After 150 years of ending up on the same table, Heineken and HEINZ are finally making it official.

The Match We've All Been Waiting For
Limited Edition
Beer + Ketchup + Football
Some Things Are Better Together
Heineken × HEINZ
150 Years In The Making
The Match We've All Been Waiting For
Limited Edition
Beer + Ketchup + Football
Some Things Are Better Together
Heineken × HEINZ
150 Years In The Making
The Match We've All Been Waiting For
Limited Edition
Beer + Ketchup + Football
Some Things Are Better Together
Heineken × HEINZ
150 Years In The Making
People walking on the street holding the 6 pack with the HEINZ Heineken collaboration

Some things
are just better
together.


For more than 150 years, Heineken and HEINZ have played a role in bringing people together — around tables, in front of screens, at events, and beyond. It's never just about the game. It's about the moments fans share together.

Now two of the world's most iconic brands have officially come together. Beer, ketchup, football. The perfect match.

Get yours
Close-up of Heineken beer bottle and Heinz tomato ketchup bottle with visible branding. Two bottles of Heineken beer and Heinz ketchup with text overlay on a dark background

The Limited Edition Bundle

A six-pack like no other: five Heineken bottles and one HEINZ Tomato Ketchup, plus the co-branded jersey worn by both sides of the table.

People walking on the street holding the 6 pack with the HEINZ Heineken collaboration
HEINZ Heineken collaboration 6 pack
People walking on the street holding the 6 pack with the HEINZ Heineken collaboration
HEINZ Heineken collaboration 6 pack and jersey close up
People walking on the street holding the 6 pack with the HEINZ Heineken collaboration

An Unexpected
Official Partnership

For 150 years, HEINZ and Heineken have been part of the moments that bring people together. This summer, we're making it official — this partnership may be our most rational one yet.

Karen Owen (Chief Growth Officer, HEINZ)

Heineken has always been about sparking fresh connections. This collaboration is a reminder that even the most unlikely pairings can feel completely natural when they're part of shared moments.

Nabil Nasser (Global Head of Brand, Heineken®)
HEINZ Heineken collaboration 6 pack and jersey close up
Limited Edition — While Stocks Last

Get the Drop Before It's Gone

The Heineken × HEINZ limited edition six-pack and jersey are available now. This won't last long — some matches only come around once.

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